Hornbill
Travel/Adventure Planner | UX Case Study
Personal Project, 2019
Conceptualized a travel/adventure planner app to provide an intuitive and engaging user experience, streamlining trip planning and enhancing user satisfaction.
Travelers seeking unique experiences often struggle with generic recommendations that lack local insights and personalization. Existing platforms fail to connect them with local guides or provide adventure-specific planning, making it difficult to discover hidden gems and engage with like-minded explorers.
Problem Statement
Our platform helps adventure seekers find and plan unique travel experiences through personalized recommendations, curated routes, and real-time insights from local guides. By fostering a vibrant travel community, we enable travelers to connect, share experiences, and create unforgettable journeys together.
Vision Statement
Desk Research
'Young people ages 18 to 34 are most likely to spend more money on vacations than other age groups. Thirty-three percent of polled millennials are willing to spend $5000 or more on vacation.'
Businesses Insider, 2019
'We found that travellers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination, making them a valuable audience'
Booking.com, 2019
'Young travellers today want, more than ever, to enrich themselves with cultural experiences, to meet local people and to improve their employability when they return home'
Director general for the WYSE
Travel Confederation.
'Trekking, camping and wildlife safaris was the most practiced land based adventure activity. Paragliding was the most popular air based adventure activity. White water rafting was the most practiced water based adventure'
Adventure Tourism Study in India
01
Personalization – Tailoring recommendations to user preferences and adventure types.
02
Local Insights – Ensuring accurate, high-quality recommendations from local guides.
03
Community Engagement – Encouraging travelers to share ratings and experiences.
04
User Experience – Balancing simplicity for new users with advanced features for seasoned travelers.
05
Real-Time Data – Keeping ratings, availability, and routes updated.
06
Trust & Safety – Verifying guides and preventing fraudulent reviews.
07
Scalability – Expanding to new destinations without performance issues.
08
Competitive Edge – Differentiating from existing travel platforms.
09
Monetization – Building a revenue model that benefits all stakeholders.
10
Offline Accessibility – Providing essential trip details and navigation without constant internet access.